How to Use a URL Shortener

When it comes to online marketing, keeping links short is a good rule of thumb. It helps with SEO, makes it easier to read and remember, and it avoids wasting space in social media posts. But it can be difficult to work around long URLs when they include tracking parameters or are used to create a unique ID in advertising platforms like Google AdWords and Adobe Analytics.

Fortunately, there are many url shortener tools out there that can help. These apps take long, complex URLs and spit out the shortened versions that you can use in social media posts, web pages, email, and other online channels. Some even offer additional features like link tracking and analytics, brandable links, and QR code creation.

One of the most popular URL shorteners is Bitly. It has a free plan and paid plans starting at $9.99 per month that include more customization for branded links and other link tracking capabilities. Another great option is TinyURL. It’s simple and easy to use, and you don’t need an account to generate a new shortened link.

A url shortener can also make it easier to share links on social media and in print ads or other types of physical signage. This is especially important because social media sites like Twitter have limited the number of characters you can post in a single tweet. Using a shortened link can make it easier to stay within the character limit and get your message across without sacrificing other valuable information. url shortener