Retaining YouTube subscribers is crucial to your success as a content creator. But the reality is that people unsubscribe from channels for a variety of reasons. They might outgrow the content, experience viewer fatigue or even become tired of a channel’s personality.
One way to improve your audience retention is by creating videos that are short and to the point. People’s attention spans are shorter than ever, so you need to catch and keep their attention. Start your videos with a short intro that gives the overview of your video’s content. This will make it easier for viewers to understand what they’re watching and why.
Another way to improve your audience retention is by using video chapters, which help viewers navigate your videos and keep them engaged for longer. This is especially important for how-to videos, product reviews and other instructional content.
Finally, you can also improve your audience retention by focusing on specific moments of your videos. These are called peaks and dips. Peaks are the best instants in your video where almost all of your viewers stay hooked. Dips are the worst instants in your video where viewers are more likely to skip ahead or stop watching.
To get a clearer picture of your audience retention, you can use YouTube’s analytics tools. Specifically, you can analyze relative retention and view time to see how your videos perform against other videos on your channel. You can also look at the average watch time per video to learn more about your audience’s viewing habits and patterns.